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| For Immediate Release: |
For press inquiries contact:
Rachel Swerdloff
Public Relations Representative
212-725-1212 x164
rachel.swerdloff@carolehochman.com
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New York, NY, Mar 2009 - Over the last 30 years Carole Hochman has built a wonderful relationship with her loyal fans and customers. She communicates with them regularly through her website, www.carolehochman.com. An astounding number of customers have emailed to share their personal stories of their recovery periods with breast cancer and how wearing her comfortable sleepwear has helped them through the experience. Survivors express how Carole's sleepwear has boosted their self-esteem and provided a tremendous comfort during such a challenging time. So many Carole Hochman customers have echoed the same feelings that Carole has been compelled to respond with more than just an email. For the month of October, Carole Hochman has pledged to donate 25% of profits from web sales on carolehochman.com to the Susan G. Komen for the Cure® organization for the fight against breast cancer.
New York, NY, Mar 2009 - Carole Hochman has dedicated her career to making women feel beautiful...inside and out. While Carole has gained most of her success as a leading designer of comfy, cozy pajamas, she is also passionate about giving back and making a difference in women's lives.
This heartwarming compassion led Carole to Sanctuary for Families, where she is a board member. "It was shocking to learn of women and children needing to escape in the night from their abusers with only the clothes on their backs; no longer having a place to call home."
Sanctuary for Families is the largest non profit in New York State dedicated exclusively to serving victims of domestic violence and their children. Each year, Sanctuary helps thousands of women and children build safe lives by offering a range of high quality services to meet their complex needs.
Throughout the year, Carole Hochman Design Group contributes to this organization by providing signature robes and pajamas to every woman who comes to Sanctuary to escape domestic violence. Carole feels at her core, that every woman deserves the right to feel cared for and comforted in good times and bad. "When you look at your life, the greatest happiness comes from family. Sanctuary becomes the family for those in need - in an impossible situation. They provide the safe place, the support and
the self-confidence to start again and move forward." "Domestic Violence is a problem that needs constant attention and we can make a difference,
one victim at a time."
New York, NY, Mar 2009 - With America adjusting to current economic times, many are finding solace in the comfort of their own homes and being close to loved ones. With budgets at a minimum, more Americans are spending time cooking, playing games, and nesting rather than going out for nights
on the town.
In addition, recent studies show a 39% increase in the number of Americans who work from
home at least one day per month. That's five million employees working from home most of the time with another seven million doing so at least once a month. The daytime wardrobe of these Americans has drastically changed as a result, making loungewear and comfy PJs a more relevant choice for daytime apparel.
Enter Carole Hochman Design Group, an industry leader in sleep and loungewear, who understands how to make women look and feel their best, even in the toughest of times. Specializing in premium cotton knits, Carole's signature line, Carole Hochman Live Well Sleep Well, has a loyal fan base that is clamoring for this comfy product, especially in recent months. Stores like Nordstrom and
Bloomingdale's are increasing their commitments to this brand in 2009 as a result of strong consumer demand. Carole's new contemporary spin on comfortable luxury- Carole Hochman Midnight, has also experienced a steady rise in sales in 2009 lead by Nordstrom. This new collection is modern and sexy thanks to luxurious modal knits that are truly unique in the sleepwear category. Carole proves once again that she understands how to offer many styles of comfort...now more than ever.
Carole Hochman, renowned for her premium cotton home wear sold in better department and specialty stores globally, will introduce a new collection as well as a new label, Midnight, targeted towards a younger demographic for Spring 2008. The Carole Hochman brand was founded by revered designer and industry pioneer, Carole Hochman, who serves as the Principal and Creative Director of the Carole Hochman Design Group, yet is personally involved in all aspects of design and production of her namesake label. Remaining true to the practicality that has built the strong base of Carole Hochman devotees, the Spring 2008 collection combines time-honored sleep styles with modern design and superior fabrics - including organic and Supima cottons. Robes, gowns, chemises, "shortie" pajamas, capri pajamas and sleepshirts comprise the sophisticated lineup. The color palatte, based on soft pastels and crisp white, is infused with vibrant sorbet shades, giving the collection a fresh and modern spin. To cater to the increasing number of younger woman who have gravitated towards the Carole Hochman brand in recent seasons, Carole has expanded the line to incorporate the Midnight label. Encompassing sub-collections called Moonstruck, After Midnight, About Last Night and Stardust, the Midnight range has a sexier flare, without compromising the elegance, luxury and comfort synonymous with Carole Hochman. A fashion-forward edge is reflected throughout the collection in styles ranging from a streamlined pima cotton cami and mini-short set with vintage-inspired lace trim to a modal chemises featuring a plunging neckline.
Carole Hochman has been designing intimate apparel for more than 30 years. What began as a young girl's dream to become a New York City fashion designer has evolved into a successful, global sleepwear and intimates company. Carole is the Chairman and Chief Creative Officer of the Carole Hochman Design Group which manufactures her upscale signature brand of loungewear and sleepwear and also owns the high-end OnGossamer intimates collection. Carole also produces under license several other exceptional lingerie and sleepwear collections including Oscar de la Renta, Lauren Ralph Lauren, Betsey Johnson, Stan Herman, Lilly Pulitzer and Jockey.
For information, samples and showroom appointments, please contact our Public Relations Representative at 212.725.1212 x164.
www.carolehochman.com
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